Film / Experience
Mirum Helsinki
How does creativity smell? Well, we did a perfum with our sweat for our recruitment campaign.
Agency:
Mirum Agency Helsinki
My Role:
Concept Team
Film Art Direction
Film Concept
Film Script
Agency:
hasan & partners / hasan communications
My Role:
Concept
Art Direction
Design
Illustration
Agency:
Mirum Agency
My Role:
Film Concept
Art Direction
Team Creative
As part of Mirum Helsinki recruitment campaign, we launched the Creative Essence. A unique perfume that has an unexpected main ingredient, the sweat from Mirum Helsinki crew. The team designed a new brand and produced a real perfume. We created all the experiece from the perfume bottle to the perfume commercial.
As part of Mirum Helsinki recruitment campaign, we launched the Creative Essence. This unique perfume has an unexpected main ingredient, sweat from Mirum Helsinki crew. We created the brand, inveited a perfume maker to create the fragrance and the perfume commercial to get the industry attention.
Creative Essence is a unique blend of curiosity, passion and sweat mixed with Nordic ingredients and design. It’s a true celebration of diversity, ambition and the culture of Mirum Helsinki as each employee has been involved in the project by donating a drop of their sweat in the hopes of “seducing” brand new colleagues.
The Perfume
The Perfume
Cinematography
Cinematography
Watch the commercial
Watch the commercial