Film / Experience

Mirum Helsinki

How does creativity smell? Well, we did a perfum with our sweat.

Agency:
Mirum Agency Helsinki

My Role:
Film Concept
Film Art Direction
Creative Team

Agency:
hasan & partners / hasan communications

My Role:
Concept
Art Direction
Design
Illustration

Agency:
Mirum Agency

My Role:
Film Concept
Art Direction
Team Creative

As part of Mirum Helsinki recruitment campaign, we launched the Creative Essence. This unique perfume has an unexpected main ingredient. Sweat from Mirum Helsinki crew. The team designed a new brand and producing the perfume for real. The team created from the bottle to the perfume commercial to get attention from the industry.

As part of Mirum Helsinki recruitment campaign, we launched the Creative Essence. This unique perfume has an unexpected main ingredient, sweat from Mirum Helsinki crew. We created the brand, inveited a perfume maker to create the fragrance and the perfume commercial to get the industry attention.

Creative Essence is a unique blend of curiosity, passion and sweat mixed with Nordic ingredients and design. It’s a true celebration of diversity, ambition and the culture of Mirum Helsinki as each employee has been involved in the project by donating a drop of their sweat in the hopes of “seducing” brand new colleagues.

The Perfume

The Perfume

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Cinematography

Cinematography

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img_film02
img_film03

Watch the commercial

Watch the commercial