Branded Content / Film

Finnair

To celebrate Helsinki as the connecting point between East and West, we created a branded film.

Agency:
Mirum Agency / TBWA\Helsinki

My Role:
Concept
Art Direction
Digital Design / UX
Creative

Agency:
hasan & partners / hasan communications

My Role:
Concept
Art Direction
Design
Illustration

Agency:
Mirum Agency / TBWA\Helsinki

My Role:
Concept
Art Direction
Digital Design / UX
Creative

Finnair and Helsinki Airport have been connecting east and west for 35 years. To celebrate this, we created a short film that brings these two worlds together in a unique and interesting way – instead of having one director, we had two. One from the East and one from the West. Each director gave their perspective on the same story.

The short-film is called "East and West Side Story" and is part of the 3rd Match Made In HEL campaign. I've been part of the core creative team responsible for planning, strategy, content, ideas for the film and campaign executions. The film was produced by B-Reel Films and the campaign content was supported by film posters, website and social media content.

Case Video

Case Video

Case Video

Cinematography

Cinematography

Cinematography

Screen Shot 2018-09-10 at 12.36.46
Screen Shot 2018-09-10 at 12.37.31

Watch the film

Watch the full film

Watch the full film

Campaign & Executions

Campaign & Executions

Campaign & Executions

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Film Website

Film Website

Film Website

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Book Covers Design

Book Covers Design

Book Cover

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img_books

Film Poster

Film Poster

Poster

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Premiere Event

Premiere Event

Film Premiere

The film premiere was at Helsinki Airport Finnair Hangar with influencers from East and West.

The film premiere was done at Helsinki Airport Finnair Hangar with influencers from East and West.

The film premiere was at Helsinki Airport Finnair Hangar with influencers from East and West.

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Media & Press

Media & Press

Media & Press

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