Branded Content / Film

Finnair

To celebrate Helsinki as the connecting point between East and West, we created a branded film.

Finnair and Helsinki Airport have been connecting east and west for 35 years. To celebrate this, we created a short film that brings these two worlds together in a unique and interesting way – instead of having one director, we had two. One from the East and one from the West. Each director gave their perspective on the same story.

The short-film is called "East and West Side Story" and is part of the 3rd Match Made In HEL campaign. I've been part of the core creative team responsible for planning, strategy, content, ideas for the film and campaign executions. The film was produced by B-Reel Films and the campaign content was supported by film posters, website and social media content.